To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Ivan Russo, Ilenia Confente, David M. Gligor, Chad W. Autry
| Year of publication: |
2016
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|---|---|
| Authors: | Russo, Ivan ; Confete, Ilenia ; Gligor, David M. ; Autry, Chad W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 2, p. 888-896
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| Subject: | Customer loyalty | B2B context | Customer value | Customer satisfaction | Complexity theory | QCA method | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Kundenzufriedenheit | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.07.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011436340