To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings
| Year of publication: |
2012
|
|---|---|
| Authors: | Müller, Holger ; Vogt, Bodo ; Kroll, Eike B. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 2, p. 107-117
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