To be or not to be price conscious : a segment-based analysis of compromise effects in market-like framings
Holger Müller and Bodo Vogt; Eike B. Kroll
| Year of publication: |
2012
|
|---|---|
| Authors: | Müller, Holger ; Vogt, Bodo ; Kroll, Eike B. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 2, p. 107-116
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Preis | Price | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009504543