To be or not to be sustainable in an emerging market? : conjoint analysis of customers' behavior in purchasing denim jeans
Mônica Cavalcanti Sá de Abreu and Fabiana Nogueira Holanda Ferreira and João Felipe Barbosa Araripe Silva
| Year of publication: |
2022
|
|---|---|
| Authors: | Abreu, Mônica Cavalcanti Sá de ; Ferreira, Fabiana Nogueira Holanda ; Barbosa Araripe Silva, João Felipe |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 26.2022, 3, p. 452-472
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| Subject: | Brazil | Clothing industry | Ethics | Segmentation | Social responsibility | Brasilien | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Bekleidungsindustrie | Corporate Social Responsibility | Corporate social responsibility | Schwellenländer | Emerging economies | Unternehmensethik | Business ethics | Bekleidung | Clothing | Marktsegmentierung | Market segmentation | Nachhaltige Entwicklung | Sustainable development | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-05-2020-0097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013384534