To be or not to be unique? : the effect of social exclusion on consumer choice
Echo Wen Wan; Jing Xu; Ying Ding
| Year of publication: |
2014
|
|---|---|
| Authors: | Wan, Echo Wen ; Xu, Jing ; Ding, Ying |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 6, p. 1109-1122
|
| Subject: | Kaufentscheidung | Purchase decision | Soziale Integration | Social integration | Sozialpsychologie | Social psychology | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010353444