To book or not to book : the role of hotel web site heuristics
Year of publication: |
2011
|
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Authors: | Phelan, Kelly Virginia ; Christodoulidou, Natasa ; Countryman, Cary C. ; Kistner, Leonard J. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 2, p. 134-148
|
Subject: | Website | Benutzerfreundlichkeit | Usability | Online-Buchungssystem | Online booking system | Hotellerie | Hotel industry | USA | United States |
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