To buy or not to buy green : the moderating role of price and availability of eco-friendly products on green purchase intention
Preshita Neha Tudu, Vaibhav Mishra
| Year of publication: |
2021
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|---|---|
| Authors: | Tudu, Preshita Neha ; Mishra, Vaibhav |
| Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 22.2021, 2/3, p. 240-255
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| Subject: | purchasing behaviour | behaviour intention | green products | eco-friendly | price | availability | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEBR.2021.116352 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012597966