To buy or not to buy : how young consumers approach new smart products in the social media context
Jieqi Guan, Yui-yip Lau, Huijun Yang and Lianping Ren
| Year of publication: |
2022
|
|---|---|
| Authors: | Guan, Jieqi ; Lau, Yui-yip ; Yang, Huijun ; Ren, Lianping |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 1, p. 90-111
|
| Subject: | Consumer behavior | Retailing | Smart product | Social media | Young consumer | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Jugendliche | Youth | Online-Marketing | Internet marketing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-12-2020-1272 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013367781