To choose or to reject : the effect of decision frame on food customization decisions
Anish Nagpal; Jing Lei; Adwait Khare
| Year of publication: |
2015
|
|---|---|
| Authors: | Nagpal, Anish ; Lei, Jing ; Khare, Adwait |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 3, p. 422-435
|
| Subject: | Highlighting | Balancing | Hedonic | Utilitarian | Choose | Reject | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011377048