To delight, or not to delight? : this is the question service firms must address
Donald C. Barnes, Michelle Bednarz Beauchamp, and Cynthia Webster
| Year of publication: |
2010
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| Authors: | Barnes, Donald C. ; Bednarz Beauchamp, Michelle ; Webster, Cynthia |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 18.2010, 3, p. 275-283
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884950