To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing
| Year of publication: |
2012
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|---|---|
| Authors: | Vanhamme, Joëlle ; Lindgreen, Adam ; Reast, Jon ; Popering, Nathalie |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 109.2012, 3, p. 259-275
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