To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products
| Year of publication: |
2010
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|---|---|
| Authors: | Beverland, Michael B ; Farrelly, Francis J |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2010, 5, p. 806-820
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