To engage or not engage? The features of video content on YouTube affecting digital consumer engagement
| Year of publication: |
2021
|
|---|---|
| Authors: | Munaro, Ana Cristina ; Barcelos, Renato ; Francisco Maffezzolli, Eliane Cristine ; Rodrigues, João Pedro ; Paraiso, Emerson |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 20.2021, 5 (29.03.), p. 1336-1352
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1939 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012535063