To fee or not to fee: pricing models in financial counselling

The subject of financial advice on investment services is the focus of the debate related to the legal transposition of MiFid.An empirical research on the Italian market will show the logic of the advisory pricing models and the differences between the models adopted in Usa, Uk and Australia. Most the cases, the pricing strongly depend upon the type of financial advisory that is provided to investors (independent or tied-agent) but it is also influenced by the dimension of the company the advisory works for, together with his grounding and training.