To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Emma Beuckels, Liselot Hudders, Veroline Cauberghe, Klaas Bombeke, Wouter Durnez, and Jessica Morton
| Year of publication: |
2021
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|---|---|
| Authors: | Beuckels, Emma ; Hudders, Liselot ; Cauberghe, Veroline ; Bombeke, Klaas ; Durnez, Wouter ; Morton, Jessica |
| Subject: | Werbung | Advertising | Online-Marketing | Internet marketing | Mediennutzung | Media usage | Visuelle Wahrnehmung | Visual perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2020.1870053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012650826