To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Emma Beuckels, Liselot Hudders, Veroline Cauberghe, Klaas Bombeke, Wouter Durnez, and Jessica Morton
| Year of publication: |
2021
|
|---|---|
| Authors: | Beuckels, Emma ; Hudders, Liselot ; Cauberghe, Veroline ; Bombeke, Klaas ; Durnez, Wouter ; Morton, Jessica |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 4, p. 461-478
|
| Subject: | Werbung | Advertising | Online-Marketing | Internet marketing | Mediennutzung | Media usage | Visuelle Wahrnehmung | Visual perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2020.1870053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650826