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Personality research in marketing : a bibliography
Twedt, Dik Warren, (1977)
Das Bindungsverhalten von Kunden in Geschäftsbeziehungen : theoretische und empirische Betrachtung der Kundenbindung aus Kundensicht
Jeker, Karin, (2002)
Performing the field : the role of the researcher's identity & self in conducting interpretive consumer research
Eccles, Sue, (2005)
The marketing pathfinder : key concepts and cases for marketing strategy and decision making
Stewart, David, (2014)
Bridging the gap : the marketing problems facing technology based industrial firms operating in science parks
Saren, Michael, (1985)
Marketing theory
Saren, Michael, (2010)