To hinder or to facilitate : retailers' strategy of consumer information sharing
Buqing Ma, Guang Li and Guangwen Kong
| Year of publication: |
2024
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|---|---|
| Authors: | Ma, Buqing ; Li, Guang ; Kong, Guangwen |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 33.2024, 8, p. 1759-1774
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| Subject: | Consumer information sharing | supply chain | target consumer segment | online reviews | pricing | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Informationsverhalten | Information behaviour | Informationsverbreitung | Information dissemination | Virales Marketing | Viral marketing | Zielgruppe | Target group | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10591478241256662 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015484526