To innovate or not to innovate? : Think big or don't bother

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – A glance at the title of Bolko von Oetinger's article “Nurturing the new: patterns for innovation” may give the impression that it will offer the experienced manager or human resources director nothing further than the same story again. To some degree that impression is right: von Oetinger is doubtlessly in favour of change and the book he co‐edited A Passion for Ideas: How Innovators Create the New and Shape the World delivers that message strongly. Yet what is more refreshing about what he writes is his concern not with why we should innovate but how it should best be approached. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.