To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Eric Shih; Hope Jensen Schau
| Year of publication: |
2011
|
|---|---|
| Authors: | Shih, Eric ; Schau, Hope Jensen |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, 2, p. 242-251
|
| Subject: | Technischer Fortschritt | Technological change | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009240251