To Justify or Not to Justify: The Role of Anticipated Regret on Consumers’ Decisions to Upgrade Technological Innovations
| Year of publication: |
2011
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|---|---|
| Authors: | Shih, Eric ; Schau, Hope Jensen |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 87.2011, 2, p. 242-252
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