To launch or not to launch : an empirical estimate of new food product success rate
Ekaterina Salnikova, Stephen L. Baglione, and John L. Stanton
| Year of publication: |
2019
|
|---|---|
| Authors: | Salnikova, Ekaterina ; Baglione, Stephen L. ; Stanton, John L. |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 25.2019, 7, p. 771-784
|
| Subject: | failure rate | food | launch strategies | New product | product categories | success rate | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Lebensmittel | Food | Innovation | Ernährungsindustrie | Food industry | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2019.1661930 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243680