To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions
| Year of publication: |
2007
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|---|---|
| Authors: | Dasgupta, Srabana ; Siddarth, S. ; Silva-Risso, Jorge |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 3, p. 490-502
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