To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Gargi Bhaduri and Nancy Stanforth
| Year of publication: |
2017
|
|---|---|
| Authors: | Bhaduri, Gargi ; Stanforth, Nancy |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 2, p. 177-189
|
| Subject: | Values | Consumer behaviour | Brand communication | Luxury branding | Customer value | Quantitative methods | Brand luxury | Fashion marketing | Konsumentenverhalten | Mode | Fashion | Kundenwert | Markenführung | Brand management | Luxusgüter | Luxury goods | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Bekleidungsindustrie | Clothing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-04-2016-1153 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011700753