To Partition or Not to Partition : Role of Trade‐in Price on Consumer Evaluations of Purchases Involving Trade‐Ins
| Year of publication: |
2021
|
|---|---|
| Authors: | Kim, Tom Joonhwan ; Srivastava, Joydeep |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2021, 2 (19.04.), p. 251-273
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1238 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012535540