To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Aner Tal, Yaniv Gvili, Moty Amar
| Year of publication: |
2022
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| Authors: | Tal, Aner ; Gvili, Yaniv ; Amar, Moty |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 4, p. 701-714
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| Subject: | branding | consumer identity | consumption experience | food products | food taste | hedonics | psychological needs | self-identity | social group | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Lebensmittelkonsum | Food consumption | Markenführung | Brand management | Ernährungsindustrie | Food industry | Persönlichkeitspsychologie | Personality psychology | Soziale Gruppe | Social group | Ernährungssicherung | Food security |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21614 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165426