To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika
| Year of publication: |
2012
|
|---|---|
| Authors: | Mookerjee, Radha ; Kumar, Subodha ; Mookerjee, Vijay S. |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 42.2012, 5, p. 449-465
|