To trust or not to trust? : consumer responses to cause-related marketing
Tutku Eker Iscioglu and Eser Borak
| Year of publication: |
2020
|
|---|---|
| Authors: | Iscioglu, Tutku Eker ; Borak, Eser |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 32.2020, 2, p. 97-122
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| Subject: | company image | Company trustworthiness | purchase intention | strategic cause-related marketing | tactical cause-related marketing | Cause-Related Marketing | Cause-related marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2019.1599752 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012259218