To What Extent Do Consumer Ethical Beliefs Differ Across Countries? A Cross-Country Investigation Using Best-Worst Scaling Methodology
Year of publication: |
2015
|
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Authors: | Auger, Pat ; Devinney, Timothy M. ; Louviere, Jordan J. |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (45 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Business Ethics, Vol. 70, No. 3, 2007 |
Other identifiers: | 10.2139/ssrn.645702 [DOI] |
Classification: | M14 - Corporate Culture; Social Responsibility ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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