Today's information highway and tomorrow's organisation : managing privacy, marketing and strategic issues successfully
Urs E. Gattiker ; Helen Kelley ; Linda Janz
| Year of publication: |
1996
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|---|---|
| Authors: | Gattiker, Urs E. ; Kelley, Helen ; Janz, Linda |
| Published in: |
Global Management : mit 8 Tabellen. - Berlin : Springer, ISBN 3-540-60903-2. - 1996, p. 417-453
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| Subject: | Informationsverbreitung | Information dissemination | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Datenschutz | Data protection | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001317961