Today's public relations : an introduction
Robert L. Heath and W. Timothy Coombs
| Year of publication: |
2006
|
|---|---|
| Authors: | Heath, Robert L. ; Coombs, W. Timothy |
| Publisher: |
Thousand Oaks [u.a.] : SAGE |
| Subject: | Öffentlichkeitsarbeit | Public relations |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 538 p. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-412-92635-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10003998254