Today’s workforce is evolving before your eyes – it’s a moment businesses can’t afford to miss

Purpose Employee attitudes are changing: it is time to embrace Gigification. Sure enough, employees feel empowered and re-energized to set their own path in life, professionally and personally, but the idea that just offering “flexibility” on where employees work will fix things, is a knee jerk reaction, and does not reflect the nuance of what is really happening. The idea that a job is no longer for life, was seen as a negative turn of phrase, to today’s it is a positive and a way of life to embrace, that means they can take the “gigs” they want, that meet their needs, and move on when it suits them. Design/methodology/approach For employers that want to attract the best talent, a rethink is needed addressing the needs of employees, communication, management style, benefits and the digital employee experience, from onboarding to exit. Findings This byline will pull in data from Firstup’s latest employee survey of 23,105 workers from across the UK, USA and Europe, and suggest a number of areas that companies can start to look at to embrace gamification, including changes to company culture, using technology to create personal experiences, upskilling the soft skills and new forms of internal communication. Originality/value The author offers unique insight based on her extensive experience in this space.