Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Helge Thorbjørnsen, Micael Dahlén and Fredrik Lange
| Year of publication: |
2020
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|---|---|
| Authors: | Thorbjørnsen, Helge ; Dahlén, Micael ; Lange, Fredrik |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 3, p. 433-444
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| Subject: | Movie sequels | preannouncements | satisfaction | word of mouth | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry | Kundenzufriedenheit | Customer satisfaction | Film | Kino | Movie theatre | Arbeitszufriedenheit | Job satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1641355 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200493