“Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity
| Year of publication: |
2009
|
|---|---|
| Authors: | Vanhamme, Joëlle ; Grobben, Bas |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 85.2009, 2, p. 273-283
|
| Publisher: |
Springer |
| Subject: | crisis communication | CSR history | negative publicity | skepticism | reputation |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10005680859