Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
by Stefan Thomas and Heribert Gierl
| Year of publication: |
2015
|
|---|---|
| Authors: | Thomas, Stefan ; Gierl, Heribert |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 37.2015, 1, p. 24-41
|
| Subject: | erotic advertising | product evaluations | consumer gender | model gender | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Werbung | Advertising | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010513966