Too much of a good thing : curvilinear effects in the evaluation of services and the mediating role of trust
Pavlos A. Vlachos; Adam P. Vrechopoulos and K. Pramatari
| Year of publication: |
2011
|
|---|---|
| Authors: | Vlachos, Pavlos A. ; Vrechopoulos, Adam P. ; Pramatari, K. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 6, p. 440-450
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009390046