Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Fernando R. Jiménez & Norma A. Mendoza
| Year of publication: |
2013
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|---|---|
| Authors: | Jiménez, Fernando R. ; Mendoza, Norma A. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 3, p. 226-235
|
| Subject: | Online reviews | Product reviews | Credibility | Consensus | Purchase intentions | Like button | Variance | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision | Glaubwürdigkeit | Produktinformation | Product information | Electronic Commerce | E-commerce | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010128361