Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products
| Year of publication: |
2013
|
|---|---|
| Authors: | Jiménez, Fernando R. ; Mendoza, Norma A. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 27.2013, 3, p. 226-235
|