Too woke or not too woke, that is the question : brand responses to culture wars
Nada Hashmi, Conwell S. Worthington, Anjali S. Bal, Kelly Weidner, Gary Ottley
| Year of publication: |
2025
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|---|---|
| Authors: | Hashmi, Nada ; Worthington, Conwell S., III ; Bal, Anjali S. ; Weidner, Kelly ; Ottley, Gary |
| Published in: |
Business horizons. - Stamford, Conn. [u.a.] : Jai Press, ISSN 0007-6813, ZDB-ID 2013871-4. - Vol. 68.2025, 2, p. 153-164
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| Subject: | Culture wars | Brand authenticity | Brand communities | Brand narratives | Brand messaging | Woke washing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2024.10.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015325129