TOOL KIT - Your Loyalty Program Is Betraying You - Companies have embraced all kinds of gimmicks in recent years to hold on to their best customers and to keep those relationships profitable. Some of them work like a charm, but more of them don't. These are the mistakes to avoid.
|Year of publication:||
|Authors:||Nunes, Joseph C. ; Drèze, Xavier|
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2006, p. 124-132
Nunes, Joseph C., (2008)
Nunes, Joseph C., (2006)
Drèze, Xavier, (2004)
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