TOOL KIT - Your Loyalty Program Is Betraying You - Companies have embraced all kinds of gimmicks in recent years to hold on to their best customers and to keep those relationships profitable. Some of them work like a charm, but more of them don't. These are the mistakes to avoid.
|Year of publication:||
|Authors:||Nunes, Joseph C.; Drèze, Xavier|
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2006, p. 124-132
Han, Young Jee, (2010)
Drèze, Xavier, (2009)
Drèze, Xavier, (2004)
- More ...