Tools for converting consumers into advocates
| Year of publication: |
2008
|
|---|---|
| Authors: | Blasberg, John ; Vishwanath, Vijay ; Allen, James |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bradford : Emerald, ISSN 0094-064X, ZDB-ID 13134735. - Vol. 36.2008, 2, p. 16-23
|