Top-down versus bottom-up sales tactics effects on the presentation of a product line
| Year of publication: |
1996
|
|---|---|
| Authors: | Donoho, Casey L. ; Swenson, Michael J. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 37.1996, 1, p. 51-61
|
| Publisher: |
Elsevier |