Top-Down versus Bottom-Up Sales Tactics Effects on the Presentation of a Product Line
| Year of publication: |
1996
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|---|---|
| Authors: | Donoho, Casey L. ; Swenson, Michael J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 37.1996, 1, p. 51-62
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