Top management involvement with key accounts : the concept, its dimensions, and strategic outcomes
Year of publication: |
2014
|
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Authors: | Guesalaga, Rodrigo |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 7, p. 1146-1156
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Subject: | Key account management | Top executives | Relationship marketing | Sales | Führungskräfte | Managers | Key-Account-Management | Beziehungsmarketing | Personalführung | Leadership |
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