Top managers' personal branding in a corporate world : strategizing and overcoming dualities along the career path
Stefan Scheidt, Raymond Loohuis, Jörg Henseler
| Year of publication: |
2024
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|---|---|
| Authors: | Scheidt, Stefan ; Loohuis, Raymond ; Henseler, Jörg |
| Published in: |
Corporate reputation review. - London : Palgrave Macmillan, ISSN 1479-1889, ZDB-ID 2031776-1. - Vol. 27.2024, 4, p. 249-270
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| Subject: | Career stages | Differentiation Visibility | Executive | Human brand | Managerial practice | Process research | Self marketing | Markenführung | Brand management | Führungskräfte | Managers | Erwerbsverlauf | Occupational attainment | Karriereplanung | Career development | Strategisches Management | Strategic management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-023-00170-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015186206