Top ten secrets of effective e‐learning

Purpose – The intent of the study was to identify the factors that are contributing to the success of learner experiences at Capella University. Design/methodology/approach – A case study of Capella University was conducted to determine success factors. An appreciative inquiry approach was used involving learners and faculty at Capella University to identify and analyze what was going well. Interviews, focus groups, and daily practice within courserooms and existing learner evaluations were also analyzed. Findings – Success factors tend to cluster around ten categories. These are: shared learning centered vision; comprehensive course design process; customized scoring guides; group work strategies; characteristics of effective facilitators; faculty training and support; great expectations; meaningful feedback; monitoring and evaluation; and continuous improvement. Research limitations/implications – The study is limited to Capella University. Practical implications – The ten success factors identified can be replicated at other institutions to positively impact their learners' experiences. Originality/value – In the competitive e‐learning environment, it is critical to continually assess the strengths and opportunities for improvement among each program offering. Engaging in a cycle of continuous improvement ensures that a program will flourish and continue to attract new enrollees. Capitalizing on best practices experienced at other online institutions can prove to be a valuable means by which to strengthen individual programs.