Topic features in negative customer reviews : evidence based on text data mining
Zhen Li, Fangzhou Li, Jing Xiao, Zhi Yang
| Year of publication: |
2020
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|---|---|
| Authors: | Li, Zhen ; Li, Fangzhou ; Xiao, Jing ; Yang, Zhi |
| Published in: |
The review of socionetwork strategies. - Tokyo : Springer Japan, ISSN 1867-3236, ZDB-ID 2471097-0. - Vol. 14.2020, 1, p. 19-40
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| Subject: | Internet shopping | Negative customer reviews | Online sales | Text data mining | Content topic | Proportion | Consistency | Online-Handel | Online retailing | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12626-019-00041-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237405