Tornado warning dissemination and response at a university campus

An online survey was completed by 2,921 students and employees at a large university following a tornado near-miss that required taking shelter. During this event, the university’s emergency alert messaging system was tested. The first alert message was received by over 66% of the sample within 15 min, and cell phones were the most common means of receiving this message—especially for students. Employees relied more on computer instant messaging than did students. Interpersonal communication was also important. The majority could correctly define tornado watch, tornado warning and shelter in place. Age and frequency of use of weather information were of mixed significance as predictors. Finally, over three quarters of respondents reported taking shelter during the event. Being female and being an employee made a respondent more likely to take shelter. Copyright Springer Science+Business Media B.V. 2010