Total customer satisfaction
Lewis R. Ireland
| Year of publication: |
2004
|
|---|---|
| Authors: | Ireland, Lewis R. |
| Published in: |
Field guide to project management. - Hoboken, NJ : Wiley, ISBN 0-471-46212-8. - 2004, p. 467-480
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002726826