Total e-mail marketing : maximizing your results from integrated e-marketing
Dave Chaffey
| Year of publication: |
2006 ; 2nd ed.
|
|---|---|
| Authors: | Chaffey, Dave |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann/Elsevier |
| Subject: | Online-Marketing | Internet marketing | E-Mail | E-mail | Marketingmanagement | Marketing management | Marketing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 275 S. graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Previous ed.: 2003 |
| ISBN: | 0-7506-8067-9 ; 978-0-7506-8067-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003355546